In the on-going battle against spam, Google and Yahoo have announced new standards for 2024 which will help protect their inboxes and reduce spam intrusions. This is great news for legitimate email senders who abide by email best practices. Your business will need to adapt to these new standards or risk non-delivery to the users’ Inbox.

The new email requirements include both SPF and DKIM records for authenticating email-sending domains, a DMARC record for the domain, and a “From” header that matches either the SPF or DMARC record, known as “alignment.” Additionally, marketers must keep spam rates below 0.3% and provide the ability to unsubscribe with a single click if the recipient chooses.

authenticated emails dmarc spf and dkim

Learn more about the details of these new requirements here

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    US Service Center Your Business technology Partner
    Established in 2002, we are celebrating our 20th Anniversary. US Service Center specializes in wide range of services, including tailored, fully managed IT services and solutions for small and medium businesses and their owners. We are committed to providing each and every one of our clients with high quality service and support. Our unique IT team is incredibly friendly and can help you every step of the way in growing your business.
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