In the on-going battle against spam, Google and Yahoo have announced new standards for 2024 which will help protect their inboxes and reduce spam intrusions. This is great news for legitimate email senders who abide by email best practices. Your business will need to adapt to these new standards or risk non-delivery to the users’ Inbox.
The new email requirements include both SPF and DKIM records for authenticating email-sending domains, a DMARC record for the domain, and a “From” header that matches either the SPF or DMARC record, known as “alignment.” Additionally, marketers must keep spam rates below 0.3% and provide the ability to unsubscribe with a single click if the recipient chooses.
Learn more about the details of these new requirements here